Setting up your coaching business requires an immense amount of focused energy. If you are in the process of creating a coaching business or ministry, you know exactly what I mean. You can get focused on choosing a logo or creating your intake forms or developing your website or learning new technology. Etc. You can get stuck in these places. You know what I mean, right?
All of these things need to be done to create your business. But, ironically, they can also get in the way of developing relationships with potential clients. It’s important to have a website with a freebie and a blog and a newsletter, but if you develop a list from those activities that doesn’t result in real live conversation you likely won’t be selling your coaching services to this list.
Much of a coaching business can be developed virtually. Using social media and sending out newsletters can be important to relationship-building, but we can’t hide behind these efforts. Ultimately to enroll clients in our coaching groups or one-on-one coaching programs, we need to reach out in real life.
By “real life” I mean it’s important to reach out over the phone or in person and have a voice-to-voice conversation. So concurrently with your business set-up, do not neglect real, live, relationship-building.
I want to challenge you to think of someone you know right now who is a potential client. Especially if they have indicated an interest in coaching with you! Call this person! Or email this person, suggest scheduling a call and include possible meeting times! If this person is a local contact, schedule coffee and meet in person!
Who will you reach out to today? This week? This month?
Schedule your answers on your calendar and make those personal contacts!